Dublin Core
Title
Florio's Cereal Box, 1989
Description
The race for Democratic Party nomination of New Jersey governor election heated up in 1989 when Assemblyman Alan J. Karcher devised a creative marketing plan. He custom-made and mailed fake cereal boxes called “Florio's, the Breakfast of Special Interest” to 300,000 households. Karcher lost the Democratic Party nomination to James J. Florio, who went on to win the election and served as governor from 1990 to 1994.
Publisher
Rutgers Special Collections and University Archives - GB Collection
Date
1989
Contributor
Tara Maharjan
Coverage
Political Advertisement for a fake cereal "Florio's, The Breakfast of Special Interests" from the New Jersey Democratic Gubernatorial race, 1989.